Concept and graphic design for a social cause campaign. -Salazar Student Awards 2014 | Honourable Mention- Deliverables: Website, print and guerrilla ads. Brief: People with disabilities are not different, they are just constantly challenged by the environment. Anyone unable to overcome challenges beyond their current capabilities would be more likely to understand and sympathize with the situation of the disabled. The objective is to create an awareness campaign that facilitates the audience to donate, volunteer and/or become informed. Solution: This campaign encourages the audience to sympathize with the cause by offering a specific challenge, comparable to the ones faced by those with a disability. The challenge is posed as a question: Are you able to (read, solve, do) this?

A guerrilla ad at a public space with stairs. The stairs would have steps bigger than usual, being almost impossible to climb. The tagline “Are you able to use these stairs?” will appear on the steps. The call to action is implied by the campaign’s URL appearing on the last step.
Once the users get to the website, they will learn more about the cause, how easy it is to be part of the change (by volunteering, donating or becoming informed) and how much impact they can have on the population with disabilities in the province.  
Inside magazines, the campaign ad is printed in thick pulp paper. The main feature is a message embedded in braille. The tagline “Are you able to read this?” appears at the top of the card. After the audience is confronted, a call to action on the back of the piece summarizes the experience.
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