Branding and packaging. Brief: Suno is a company that produces 100% natural and organic fruit juice. All their juice is made of fair trade tropical fruits and is targeted to a select audience. They want their product to be served with the same pride as wine is served. The brand personality is pure, natural and luscious. Solution: The design of the logo is based on a geometric sans serif type with intersected circles, resembling in an abstract way the shapes of various types of fruits. The tall frosted bottle suggests quality and stands out on the shelf. Each bottle features a spot illustration of the fruit and a pattern for the bottle’s seal.

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