Unveiling the Universe
In this free public lecture series hosted by TRIUMF at TELUS World of Science, research scientists from TRIUMF and around the world discuss the biggest mysteries and advances in science and physics today.
Deliverables: 
A series of three public lecture talks with associated promotional campaign materials (printed posters, social media slides/posts), as well as visual assets for the three presentations. Hosted in partnership with Science World at Telus World of Science. 
Event print posters
Social media and cross promotion assets
Event website

Unveiling the Universe 2018 was an accessible and exciting experience to our audiences

From improving the visual quality of the lecture assets to coaching speakers and iterating on the talk, the Strategic Communications team made great efforts to continuously improve this existing lecture series. The team also designed an intentionally holistic user experience (where attendees voluntarily contributed feedback and expressed their satisfaction).
Accessibility was our priority

The density of high-level physics-related information in the talks presented an exciting opportunity to innovate on the way science has been communicated in our lab (and within the physics community at large, which has fairly static quality standards for communications design). 

We accomplished it in close collaboration with our speakers (all professional scientists), to ideate the concepts of the talks, outline the flow of their stories, and create visual aids for their presentation. This is one more case where design thinking helped us reach our goals!  
Credits:  
Science content and presentation: Reiner Krueken, Monika Stachura, Stan Yen 
Script writing: Lisa Lambert, Carla Rodrigo, Stuart Shepherd 
Art Direction: Diana Castaneda 
Graphic Design: Diana Castaneda, Carla Rodrigo 
Event Production: Jesse Abney, Nicolas Zdunich 
Video Storytelling: AvoMedia (Lucas Kavanagh, Jesse Lupini) 
Images in presentations: creative commons, and custom made 
Art in poster of ‘The Record Keepers of the Universe’: Dhiya Abbas  
Hosted in partnership with Telus World of Science. 
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