Campaign for the Vancouver Aquarium’s spring exhibition.
Deliverables: Exhibition wordmark and print ads.
The Vancouver Aquarium's new feature for spring 2014 will offer a unique, up close and personal connection to a diverse range of aquatic creatures like never before. Many of the experiences offered are ussually limited to staff, so this is truly a once in a lifetime chance for many visitors.The character of the exhibition is fun, engaging and unique.
For the wordmark a sans serif typeface placed below the Vancouver Aquarium's logo creates visual contrast.
For the ads, photographs of the animals, with humorous lines written in handmade lettering, communicate uniqueness and talk about the personal experience the audience is expected to have at the show.